Advice for Buying a Diamond

You have more options than ever when it comes to buying diamonds. In addition to jewelry retailers, you can shop from your computer, tablet, or smartphone. Here are a few tips for when you are ready to start shopping for your diamond that will help you click the “Buy Now” button.

Do your Research

It is important to fully understand the diamond that you are buying. When you are searching for diamonds look for:
  • Specifics on the color, clarity, cut, and carat
  • An unbias grading report that provides an analysis of the 4C’s
  • Verify the grading report with the GIA (Gemological Institute of America)
  • Find out if the diamond’s grading report number is laser-inscribed on its girdle for easier lookup in the GIA system.

Know the Seller

Once you’ve decided on the diamond that’s right for you there are a few quick checks to do on the company you’re considering buying from. You’ll want to know:
  • How long has the company been in business
  • What kind of reviews has the company received
  • Does it belong to any jewelry trade associations
  • Do they offer secure transactions
  • Are the online representatives helpful
  • Where is the seller located
  • How will the diamond be shipped, if it is insured and if a signature is required for delivery

Consider your Payment Method

Each online retailer or auction site will specify how it will accept payment. If you paid with a credit card and if there is a problem with the purchase, most credit card companies provide recourse. Using a check or money order for your purchase reduce your options.  

Proceed Cautiously with Foreign Country Online Sites!

U.S. based consumers have options for recourse when buying from U.S. based company, such as filing complaints with the Federal Trade Commission (FTC), Jewelers Vigilance Committee (JVC), Better Business Bureau (BBB), or pursuing a legal case in civil court. Websites that do not have a physical presence in your country may be insulated from recourse and attempts to recover funds can be frustrating.  

View the Diamond in Person

The convenience of online shopping can’t be beaten if you’re researching your options and trying to narrow your choice. Although be aware that diamonds can appear to be almost identical on a grading report, same weight, color, clarity, cut grades may look different from each other when viewed in person. Ultimately your decision is a personal one so seeing the diamond with your own eyes is the best way to determine if it’s right for you. Look for online sellers with retail stores.  

Get the Diamond Appraised

Once your beautiful diamond is in-hand have an independent appraiser confirm that it matches the seller’s description and accompanying the paperwork. The appraiser will also provide you with the value of the diamond for insurance purposes. It is also very important to update appraisals every few years as real diamonds increase in value the longer you own them. Appraisals can be very important if the diamond is ever lost or if you eventually decide to sell or give away the diamond.  
The vast majority of online diamond purchases go smoothly. Follow the recommendations to increase your chances for a stress-free and secure diamond purchase whether it be online or in-store.