How to buy a diamond online

BUYING A DIAMOND ONLINE You have more options than ever when it comes to buying diamonds. In addition to jewelry retailers, you can shop from your computer, tablet, or smartphone. Here are some tips for shopping online that will help you click the “Buy Now” button. DO YOUR RESEARCH Educate yourself about the 4Cs and determine which diamond qualities and shape are most important to you. This decision along with your budget will help guide you with your diamond purchase. Click here for 4Cs LOOK FOR SPECIFICS When shopping online make sure you know exactly what you are buying. Some sites show diamonds with a range in carat weight, color, clarity or cut. To ensure you know the value of the diamond you’re purchasing look for specifics on its 4Cs not a range. LOOK FOR A GRADING REPORT Make sure the diamond comes with an independent grading report like those provided by GIA which provides an unbiased analysis of the diamond’s 4Cs. VERIFY THE GIA REPORT WITH REPORT CHECK If the diamond comes with a GIA report, you can verify the reports details on Report Check  GIA’s secure online database and even print out a facsimile of the report, when available. It’s a convenient way to make sure that the online product description matches the grading results. LOOK FOR A LASER INSCRIPTION For added security, find out if the diamond’s grading report number is laser-inscribed on its girdle. In some cases the diamond will be inscribed before it is offered for sale or it can be requested at the time of purchase. In addition to the diamond’s unique GIA report number, the inscription can be a personal message or symbol for identification. The microscopic inscription is viewable under 10X magnification using a jeweler’s loup and will help insure that the diamond you receive matches the report issued for it. KNOW THE SELLER Once you’ve decided on the diamond that’s right for you there are a few quick checks to do on the company you’re considering buying from. You’ll want to know:
  • How long has the company been in business
  • What kind of reviews has the company received
  • Does it belong to any jewelry trade associations
  • Do they offer secure transactions
  • Are the online representatives helpful
  • Where is the seller located
  • How will the diamond be shipped, insured and if signature is required for delivery
CONSIDER THE PAYMENT METHOD Each online retailer or auction site will specify how it will accept payment. If you paid with a credit card and if there is a problem with the purchase, most credit card companies provide recourse. Using a check or money order for your purchase reduce your options. PROCEED CAUTOUSLY WITH OUT OF-COUNTRY ONLINE SITES! U.S. based consumers have options for recourse when buying from U.S. based company, such as filing complaints with the Federal Trade Commission (FTC) , Jewelers Vigilance Committee (JVC), Better Business Bureau (BBB) , or pursuing a legal case in civil court. Websites that do not have a physical presence in your country may be insulated from recourse and attempts to recover funds can be frustrating. GET THE DIAMOND APPRAISED Once your beautiful diamond is in-hand have an independent appraiser to confirm that it matches the seller’s description and accompanying paperwork. The appraiser will also provide you with the value of the diamond for insurance purposes. VIEW THE DIAMOND IN PERSON The convenience of online shopping can’t be beat if you’re researching your options and trying to narrow your choice. Be aware that diamonds that appear to be almost identical on grading report, same weight, color, clarity, cut grades may look different from each other when viewed in person. Ultimately your decision is a personal one so seeing the diamond with your own eyes is the best way to determine if it’s right for you. Look for online sellers with retail stores. The vast majority of online diamond purchases go smoothly. Follow the recommendations to increase your chances for a stress free and secure online diamond purchase.